![]() ![]() This number best reflects the amount of value that your company brings to your customers. The North Star Metric (NSM) is a metric that a company uses as a focus for their growth. In this article, I explain what a North Star Metric is and how you can find a powerful North Star Metric for your company, with which you can give your entire company new focus and energy. I recently noticed during a Growth Strategy workshop for one of my clients that the term “North Star Metric” is still very unknown. Your ‘North Star Metric’ should be at the centre of your growth strategy. “ Growth Hacking” often consists of rapid growth spikes, while it is of course much more important that you know how to retain customers in the long term, get ambassadors and turn your marketing into a well-oiled machine. To grow long term, you as a company will need to develop a long-term growth strategy. A North Star Metric is essential if you want to reach your maximum growth potential. ![]()
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